Colgate Optic White has a new partnership aimed at keeping teeth white this red wine season.

Colgate® Optic White®, a leader in teeth whitening and oral care, is celebrating an exciting new partnership with the award-winning McBride Sisters Collection. The new McBride Sisters Collection x Colgate Optic White Limited Edition Set was created to help everyone “Live Life to the Brightest” this red wine season.

Now you can enjoy a glass of red wine and know that a brighter smile awaits thanks to the most unlikely of pairings between red wine and teeth whitening. This limited edition set, retailing for just $49.99, includes the smooth and flavorful McBride Sisters Collection Red Blend, Central Coast 2020, a stylish compact mirror, and two next-generation Colgate Optic White Overnight Whitening Pens.

The set was designed to offer you and a friend the opportunity to enjoy a glass of red wine, knowing that an even brighter smile is just on the horizon!

“We’re thrilled to partner with the McBride Sisters Collection because we both understand how important a bright smile is to helping people feel great about themselves and show up with confidence,” said
Diana Haussling, Senior Vice President & General Manager, Consumer Experience & Growth, at
Colgate-Palmolive North America.

“And this collaboration is all about that — embracing life, enjoying a glass of wine, and knowing brighter smiles are ahead.” 

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The McBride Sisters Collection x Colgate Optic White Limited Edition Set Includes: 

• 1 McBride Sisters Collection Red Wine Blend, Central Coast 2020 (750 ml) 
• 2 Colgate Optic White Overnight Whitening Pens (0.08 fl oz each) 
• 1 Compact Mirror 

The Colgate Optic White Overnight Whitening Pen features a next-generation sleek and user-friendly brush applicator for precise application, making it easier than ever to use. Formulated with hydrogen peroxide, it delivers visibly whiter teeth in just one week when used as directed.

“As business owners and wine lovers ourselves, we understand how confidence and a matching bright smile are essential to living life to its fullest,” said Andréa McBride John, CEO and Co-Founder at McBride Sisters Collection.

“That’s why teaming up with Colgate Optic White was a perfect partnership — because we both believe in empowering people to enjoy life. We’re excited to present this limited edition set, which perfectly combines the best of both worlds: a gorgeous red blend and a brilliant smile.” 

Whether you’re treating yourself or sharing with a friend, this set has everything you need for your next wine night! The McBride Sisters Collection x Colgate Optic White Limited Edition Set is available for purchase today, October 9, 2024, for $49.99, exclusively at McBrideSisters.com while supplies last. 

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